From its base in Frisco, Texas, ESD Technologies serves the Dallas space’s red-hot development market as a full-service low voltage integrator providing safety and surveillance, house automation, AV, and extra. ESD has carved out a worthwhile area of interest with house builders, and you possibly can say its good house technique has been Brilliant.
Led by business veteran David Berman, ESD’s President & CEO, the corporate sells, designs, and installs tasks and infrastructure for seven house builders, together with a number of high 100 manufacturing builders, which represents over a few thousand new house installations a 12 months.
Berman, whose 40+ 12 months customized electronics profession included tenures with two different profitable companies within the native market earlier than ESD launched in 2016, says good house management supplier Brilliant has been a boon with builders. It’s an inexpensive resolution that makes it potential for each builder to supply a wise house expertise with built-in management and automation capabilities, which make the houses extremely straightforward to make use of and extra enticing to all sorts of consumers.
Integrator in Search of Something New to Offer Builders
“In the world of management and automation, there are solely three approaches to implement choices into houses — the primary approach is a programmable sort of automation system; the second approach is thru a security-based protocol (Alarm.com, ADT, and so on.); the third approach is app management, however by the point you get a bunch of apps in your telephone, the one particular person in the home who can use it’s the man with all of the apps, and even then they solely know the way to use two or three of them.
“So we went searching, year after year after year, for a solution that could work with the majority of smart home products that consumers are buying — DIY off-the-shelf kind of stuff that is controlled over Wi-Fi — that also works with builder-grade thermostats and door locks. Builders don’t need to put in heavy-duty data backbones anymore; homes can just run off ISPs that come from Spectrum, AT&T, Dish or whoever it is.”
Berman says what put Brilliant’s in-wall house management and built-in lighting system excessive as a regular function is that there aren’t any recurring expenses or customized programming required. After a 12 months of beta testing, ESD Technologies took the Brilliant system to the builders.
Because of its low price, ease of set up, and user-friendly expertise, “they embraced it,” Berman says, “and we were able to land a package in every home.” Ok. Hovnanian, Graham Hart & Pacesetter Homes all joined in. These three builders alone account for greater than 1,000 new houses per 12 months within the Dallas-Ft. Worth space alone.
Helping builders undertake the best good house technique and expertise has been a journey. Berman notes that some giant nationwide builders have been utilizing security-based, or Amazon Alexa-based management fashions that ESD felt have been “significantly flawed” for varied causes, together with their lack of native tech service, program complexity, and month-to-month charges. Builders are additionally averse to adverse evaluations and usually look to keep away from potential tech liabilities, Berman says.
Brilliant Demo Helps Seal the Deal for ESD & Initial Builder
All of which is to say that Berman and ESD knew what they have been up in opposition to when it got here to pitching builders who might have been soured on varied house management options that didn’t dwell as much as their promised capabilities or security-based installations whose service calls for have been unpredictable and probably pricey.
“With Brilliant, we finally had a solution to offer builders that was elegant, that didn’t have black boxes, and didn’t require special wiring — and it would give the client the smart home platform they desired at a very low exposure level to the builder.”
To seal the builder sale that bought the Brilliant ball rolling for ESD, the method included a demo for the executives, whose curiosity led to a full-scale, real-world demo together with different gadgets on the integrator’s showroom. ESD then put in a system within the builder’s mannequin house with advertising and marketing help from Brilliant.
Thanks to the hassle-free set up of Brilliant’s touchpanels, switches and shops, and the benefit of including well-liked good house gadgets because of an open API, ESD merely goes in after closing for a fast arrange course of and orientation with every new homebuyer. It’s a win-win throughout.
“You can control the entire home and a multitude of devices through the Brilliant interface,” Berman provides. “And thankfully, it’s very affordable stuff — so it gets the client hooked on smart home and gives the builder a story.”
“If you’re a home builder, it’s affordable, it’s easy, and it differentiates and provides a superior home experience,” says Berman about Brilliant. “If you’re a dealer, it opens up your target audience to every builder and homebuyer.”