DALLAS, July 1, 2021 /PRNewswire/ — Parks Associates as we speak introduced that Mark Vena, a longtime client know-how govt, joined the analysis agency as Senior Director, Smart Home and Strategy. Parks Associates, celebrating its thirty fifth yr, is the chief for business and client analysis and experience centered on client, computing, and cellular know-how markets. The agency conducts quarterly surveys of 10,000 US broadband households, produces greater than 70 syndicated analysis research yearly, and serves its shoppers with customized analysis, advertising providers, and govt conferences.
“We are excited to have Mark lead our Smart Home and Security research practice,” stated Elizabeth Parks, President, Parks Associates. “Connectivity and computing solutions are the foundation for the connected home. Service providers and device manufacturers have new opportunities to have a major and beneficial impact on consumers, delivering convenience, safety, and security to the connected lifestyle. Mark’s understanding of computing and the diffusion of technology for consumers and SMB markets will further advance our clients’ understanding of these markets.”
Mark’s product administration and advertising background provides him a singular understanding of the challenges and ache factors that corporations face in creating merchandise and providers for customers. He has performed distinguished management roles within the growth of a number of profitable client manufacturers and merchandise, together with the event of the Presario product line at Compaq, the primary consumer-specific model within the PC area. At Dell, Mark led the group that developed and launched the XPS model, and at Sling Media, Vena had product advertising duty for the favored Slingbox household of placeshifting options, as properly as main the event and launch effort of SlingStudio, the primary extremely transportable and wi-fi video manufacturing for bloggers and video fans. Most not too long ago, Vena established the sensible residence apply at Moor Insights & Strategy as Senior Analyst.
“I could not be more thrilled about joining Parks Associates at this time,” Vena stated. “While the smart home market has been growing steadily over the past several years, ecosystem players need credible, data-driven insights, now more than ever, to make informed product roadmap and marketing decisions that optimize the appeal and suitability of their products and solutions. I look forward to leveraging my product technology background and Parks Associates’ rich background in data analytics for generating enhanced insights about the challenges and opportunities in the connected home.”
Parks Associates hosts a number of govt conferences, together with its signature occasion CONNECTIONS™: The Premier Connected Home Conference, now in its twenty fifth yr. Additional conferences embody Smart Energy Summit: Engaging the Consumer, CONNECTIONS™ Summit at CES, Connected Health Summit: Consumer Engagement and Innovation, Future of Video: OTT, Pay TV, and Digital Media, and CONNECTIONS™ Europe, now in its fifteenth yr.
“The connected home landscape is dynamic with new competitors and models shaking up long-established businesses in residential security, entertainment, and home services, while COVID-19 has dramatically shifted household patterns and needs,” stated Jennifer Kent, VP Research, Parks Associates. “At Parks Associates, we seek to add to – and lead – the conversation with evidence and reliable data. Mark’s experience and vision will serve the players across the connected home landscape with the trusted insight and guidance they need now more than ever.”
To request information or an interview, contact Rosey Ulpino at [email protected] or 972-490-1113.
About Parks Associates
Parks Associates, a woman-founded and licensed enterprise, is an internationally acknowledged market analysis and consulting firm specializing in rising client know-how merchandise and providers. http://www.parksassociates.com
SOURCE Parks Associates