On November 6, at a household gathering in a personal villa in Nuremberg, Germany, connoisseur, and wine taster Oliver Gabay warmly entertained his mates.
Oliver Gabay has his personal villa, swimming pool, and music room. Food, wine, music, pictures, and tourism are the everlasting themes on his social media platforms. During cooking scrumptious meals, Oliver Gabay shared his story with Haier fridge from China along with his mates.
As an ideal lover of connoisseur meals, Oliver Gabay has excessive necessities for the storage and preservation of fridges. Over the years, he has been utilizing fridges from different European manufacturers. When he determined to purchase a brand new fridge, he in contrast totally different fridge manufacturers and eventually bought a Haier French door fridge on the Media Market.
More and extra German center class is not restricted to native European manufacturers, Japanese or Korean manufacturers when shopping for family home equipment.
It doesn’t imply that the standard of the native manufacturers in Europe was not good, however that the Chinese manufacturers reacted extra shortly by way of the innovation velocity and the number of capabilities. As a consequence, many Europeans’ understanding of Chinese family equipment manufacturers started with Haier.
On the one hand, Haier fridges, washing machines, and different merchandise can typically be seen within the department shops of many European nations. Haier is the primary Chinese model to enter the European market. On the opposite hand, Haier’s Smart Home and the Ecosystem manufacturers being launched have modified the normal lifestyle in Europe, and their improvements open up extra prospects.
For instance, throughout the epidemic in 2020, Haier Smart Home shortly launched personalized merchandise in step with the European market calls for, together with sterilized fridges, air conditioners, and washing machines. In this respect, Haier has gained a struggle of innovation.
Haier has a greater provide chain on the planet. Other manufacturers would possibly face all types of issues similar to logistics and transportation points, components and elements scarcity after they entered Europe, however these issues hardly exist in Haier. It is the principle cause why Haier’s gross sales in Europe continued to enhance throughout the epidemic.
For the center class in Europe, the recognition of Haier fridges isn’t sufficient. However, if trying on the development pattern, it’s apparent that Haier has the quickest development fee.
In the primary half of this yr, the income of Haier sequence merchandise in Germany elevated by 76% in contrast with the identical interval final yr, and the expansion fee was greater than that of the business’s common fee in the identical interval. If it weren’t for the popularity of customers, Haier wouldn’t have achieved this achievement.
When visiting Haier’s exhibition stand in IFA Berlin up to now few years, folks at all times discovered that Haier’s new merchandise have been extra superior than different manufacturers on this business.
As a typical center class, Oliver Gabay’s consumption habits deserves extra consideration. European, Japanese and Korean manufacturers want to research how Haier attracts customers fastidiously. Otherwise, increasingly more European customers might select Chinese manufacturers sooner or later.
SOURCE Blue expertise